As the use of social media marketing spreads out, more companies are starting to exploit it. A number of businesses are currently starting to recognize the leverage of online tools in setting up a community wherein their potential clients can mingle – the crucial groundwork of social media marketing. On the other hand, the current query amongst these businesses is “what must we do now?”For companies that may have already created online communities and possess a certain familiarity on how to make an online presence, the next step to be done would be to use social media marketing advanced tactics.These social media marketing advanced tactics are strategies that go beyond the standard social media presence. Prior to carrying on with the utilization of advanced tactics, you have to make sure that your business has already understood the basic ideas about social marketing, has crucial comprehension on online marketing, and has a familiarity with drawing the attention of prospects. Once you have fulfilled all of these conditions, you may now use all or any of the following social media marketing advanced tactics:1. Take Advantage of MultimediaMultimedia is an efficient strategy to capture the attention of prospects because of the fact that the web is broadly utilized by people nowadays in looking for photos or videos of products that they would like to purchase. What’s good about this strategy is that it is not difficult to carry out, and has been proven to be competent, among other social media marketing advanced tactics.Show images of your goods, as well as your workers. By doing so, you may gain your customers’ trust and provide them the assurance that they can avail of your products safely. Video clips are very much effective as well, seeing that they could make your prospective customers feel important, and you can even make use of videos to construct powerful online communities in social networking sites. Furthermore, videos also let consumers have a comprehensive knowledge of the concepts in relation to your products – superior to any well-written piece of writing.2. Mix Online and Offline MarketingWhile many users utilize the web, there are still a few who depend on offline advertisements to learn more about products. By merging online and offline advertising, you could reach more prospective customers.You may do this by putting your site or online community’s URL on your flyers, posters, and other offline advertising means. With this tactic, you can cause your community to grow, and even earn the trust of more prospective customers.3. Personalization of Messages on Social Networking WebsitesSocial networking websites let you achieve a certain kind of bond with your potential clients, but it’s quite repugnant if the updates you post are the same for EACH social networking site. The fact is that prospects would not like reading posts that apparently appear to be programmed. So whenever you update your Facebook, Twitter, Tumblr, or any alike social networking site, remember to customize your messages, and make it sound like you’re directly speaking to your followers. Also make sure that the message you post on one social media website doesn’t relay the exact similar message as what you posted on another.4. Directories and ListingsThis is probably among the primary social media marketing advanced tactics considering that it is normally the technique that can earn you a lot of customers. It is important that you post your company on online directories so that prospects can discover it without much trouble. Furthermore, if you have an outlet or place they can go to, don’t forget to add it to online maps such as Google’s and Yahoo’s.5. Promos and ContestsSocial media marketing doesn’t stop at making your online community develop. A strong connection with your clients is an important step in making your community grow. A great technique to reinforce the connection between your business and clients is to hold contests. Doing so will make you get AND keep your prospects’ interest by connecting them through enjoyable activities. Discounts and promos solely given to them is also an effective technique to make them believe that being a member of your community is worth it. This social media marketing advanced tactic is certain to turn prospects into actual buyers.Social media marketing is more than building a presence for your business. It involves making your online community grow and be productive. The said social media marketing advanced tactics will surely help you make your marketing more successful and your sales develop.For more information regarding advanced social media marketing tactics, please refer to my author bio below.
Social Media Management is huge business now with all the changes in Google and businesses realizing that even if they don’t want to have a presence on social media, they know they need to have one.But Is Outsourcing All Your Social Media Management Right?In all other instances I would say No. Social Media Marketing and management is a very time consuming job if done correctly and this can cost a lot of money. There are a large number of individuals and companies starting up just to manage social media and offering you services for as little as £100 per month. I will be honest and say I was one of them and although at the time I was classed as a guru from competitors as I knew a lot about social media marketing through research and marketing my own blogs and websites, I thought I needed to offer this at a low price to get started in the business of providing these services to others.If you are simply not interested in what your presence/company represents online or do not even want to think about it, but know that you need a presence of some kind then I would say Yes outsourcing all of it is the answer.This was a very bad decision. At this low price I could not spend more than 4 hours a week on their social media and believe me you really need more time than that to give customers what they really need. What I am saying is as with all things in life what you pay for is what you get.With this you really need someone who will be on the ball and be able to not only use your content and post it to social media at the right times (when all of your fans are online) but someone who can also put together the correct content strategies for you target audience and emanate your personality through your channels. The latter is when it becomes difficult.Whichever company you choose to run your social media they will never be able to handle your business exactly the way you do and when it comes to dealing with people this is where your company is unique.There may be a number of companies out there who sell similar services or products to you, but it is you and what you stand for who makes your services and products different. Whichever company you choose will not be able to replicate this 100%. Yes, I do agree that they will be able to do a great job but they will never be you.So What Am I Saying? Be A Social ButterflyWhat makes your company unique is you, your beliefs and the way you work with your clients or customers. No generic company will ever be able to do this like you or one of your team members.So What Do I Recommend?In an ideal world you would run all your social media, but this is impossible if you want to get any other work done. Therefore second best would be a person who is either already within your team who knows your company inside out and who believes in what you are all about or employ someone who can come in for this purpose only. I would however highly recommend that your person goes through all the regular inductions, spends time with your team and does extensive research on regulations regarding social media in your industry before starting on your marketing.You do not need someone who is a complete guru just someone who takes an interest in this and who likes to be creative. Once you have this person you can work with a Consultant who will train and advise your staff on the best strategies specific to your company. Your consultant can also keep your employee up to date with all the changes happening (which can happen daily)What I would see as the last option would be to work WITH a company who can handle your social media, but who will also work with you very closely to ensure that they are emanating your brand/business as closely as possible. They would work with a dedicated member of your team who would be responsible for networking within the social media channels and responding to interaction on your profiles. There is a big plus side to working with a company and that is if you choose the correct one they will be up to date with all the changes and regulations regarding the social media sphere so you don’t need to spend the time.I would say the last option is not about just handing everything over to a company but also having one of your team work very closely with your social media company.I know what I have said can be very bad news for some social media companies but to be honest if they are genuine they will encourage you to be a big part of your social media marketing.